Privacy Policy

Last Modified: 4/2/2024


At magma13, we prioritize the privacy and security of our customers' personal information. Operated by SOLS SA, magma13 is a pioneering store offering regenerative space technology products developed and engineered in Switzerland. Your privacy is important to SOLS SA (“SOLS SA”, “we” or “us”) and we are committed to protecting your personal information. This privacy policy (“Policy”) relates to our use of your personal information when you:

  • Use our website, microsites, or mobile applications and provide us with your personal information, for example, by signing up for our newsletters or messages or leaving a review;
  • Purchase products directly from our website;
  • Interact with us through social media, adverts or content on third-party websites;
  • Interact with us in person by attending a SOLS SA event; and/or
  • Otherwise engage with us, for example by contacting our friendly customer service team.

This Policy explains who we are; what personal information we collect about you; how we use it (including who we share that personal information with) and your rights and choices regarding your personal information.

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided in the section below marked Contact Us

Information Collection

The personal information that we may collect about you broadly falls into the following categories:

Information that you provide directly

When you engage with SOLS SA, we may ask you to share your personal information. We have listed below the categories of personal data we may collect:


For example, if you create an account, purchase any products, submit a product review, enter a competition and/or contact our customer service team you may provide your first name, last name, date of birth, gender, email address, mailing address, and/or telephone number.

When you register for an account, we will also collect information associated with your account such as the date you joined and your order numbers.

Transaction information

For example, when you place an order and/or contact our customer service department, you may provide your delivery and billing address, credit card type, credit card number, and credit card expiration date. We will also collect details of your past orders.

Images and photographs

For example, if you enter a competition on the website or via social media when you tag us you may provide a photograph of yourself, or if you engage with us via technologies such as AR, face evaluation, or other tools.

Your opinions or other information

For example, if you review the products you have purchased from us or provide information about products and/or cosmetic concerns, and the brands and products you use.

  • Information that we collect automatically

When you engage with SOLS SA we may use cookies and similar tracking technology to collect the following information about you automatically (for further information please see our cookies policy for more information):

Internet or other electronic network activity information

For example, when you visit the website, engage with SOLS SA content or with us digitally, we may collect certain information from your computer, tablet, or mobile phone (“device”) such as your IP address, device type (i.e., make and model), unique device identification numbers, browser-type, and time zone settings.

We may also collect information about how your device has interacted with us including: the pages accessed and links clicked; how you navigate to and from the website (such as how you scroll over the site, which parts you click and how long you spend on each page); your preferences, the products and/or services that you have viewed or searched for; and crashes, download errors, and response times.

Geolocation data

For example, when you visit the website, engage with SOLS SA content or with us digitally, we may collect your broad geographic location (e.g., country or city-level location) from your device.


For example, when you visit the website, we may use the personal information indicated above to provide you with tailored advertising, content, and products that we think you may like. This is described in further detail in the section below marked “How does SOLS SA use my personal information?”.

  • Information that we obtain from third-party sources

From time to time, we may receive personal information about you from third-party sources, but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us. The types of personal information we collect from third parties include:

Social media partners

For example, if you ‘log-in’ to the website using social media log in or use functionality such as “like” or “share” buttons, that social media site may pass information to us, including: the user ID for that third-party site, the name, email address, and location associated with the user ID, and any other information permitted under the privacy policy for that website.

Retailers, distributors, and third-party brand partners

For example, where permitted by applicable data protection law and, if applicable, where you have specifically consented, our retailers, distributors, and third-party brand partners may pass information to us including your first name, last name, email address, postal address, phone number, gender, browsing patterns, geo-location and device identifiers, click through and other cookie data, demographic information including information about your appearance and information in relation to products purchased at their stores (whether on the high street or online through their own website or a dedicated microsite) and services requested using their websites and/or applications.

Technology partners and market research organizations

For example, where permitted by applicable data protection law and if applicable where you have specifically consented, our preferred technology partners may share information with us, including your browser patterns, geo-location, and device identifiers.

What if I access or use social networks or public forums?
Our website may facilitate easy access to certain social networking sites and other websites or services with user-generated content features, such as facebook, instagram and twitter (“social sites"). you understand that we do not control such services and are not liable for the manner in which they operate. please review the social sites’ privacy policies if you would like more information about how they collect, use and share your personal information, your privacy rights and how to change your privacy settings.

our website may enable you to:

access social sites: this may include: access to websites such as a youtube video; or activation of third party websites when you make a ‘comment’, ‘share’ or ‘like’ something on the social site using a third party social network plug-in. in each instance, such third party’s privacy policy will apply to your interaction with that website or service;

submit content to social sites: for reviews, discussion forums, message boards, photographs and other public features (“public forums"). we do not restrict the distribution of personal information that you voluntarily disclose in these public forums, so please be aware that any information you disclose there may be collected and used by us and others. for this reason, we encourage you to refrain from providing or sharing personal information about yourself in the public forums. we cannot prevent third parties from using such information in a way that may violate this policy or applicable law;

accept certain cookies from the site (for example “facebook pixels”). these types of cookies help us understand your activity including the magma13 content you see, whether or not you have a social site account and if you are logged into that account. this information helps us to show you magma13 content you might be interested in on the social sites and measure the effectiveness of the kylie cosmetics content.

sign-in to the site using a social site: for example, for a harmonized user experience.

signing-in using a social site or other third-party account may allow us to access information that you have given the social site permission to share. the sign-in feature may also transfer information to the social site or third party, such as your username or social media handle, to authenticate you. the social site or third party may also automatically collect information such as your ip address, information about your browser and device, and the web page address of the site. the sign-in feature may also place and read cookies from that third party that may contain a unique identifier the social site or other third party assigns to you. the functionality of and your use of the sign-in is governed by the privacy policy and terms of the social site.

we may use your personal information to identify you on social sites and to show you ads that are more relevant for you. the social sites will not share your personal information with other parties and will delete the information promptly after the matching process is complete.

our use of your personal information in relation to the social sites will be as set out in this policy or as otherwise notified to you. again, please note that third party sites (including the social sites) may be under the control of a third party and we encourage you to familiarize yourself with the privacy policies and terms of use of each third party site.

Use of Information

The information we collect is used to:

  • Process transactions and fulfill orders
  • Communicate with you about our products, services, and promotions
  • Improve our website and customer service
  • Comply with legal obligations

How do i stop receiving marketing communications?

We will only send you marketing communications if you have agreed to this, or if we are otherwise permitted by law. if at any time you decide that you no longer wish to receive marketing communications from us, you may opt out by clicking on the relevant ‘unsubscribe’ link in the emails you receive, by texting stop in response to any text message or by contacting us using the details found in the section Contact Us

please note, whilst we will honor your request to stop receiving marketing communications, we will continue to send you service-related communications such as emails confirming purchases through the website.

Sharing of Information

magma13 does not sell or rent personal information to third parties. We may share your information with:

  • Service providers who perform services on our behalf
  • In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law or legal process
  • Between SOLS SA and its subsidiaries for internal business purposes

International Transfers

in order to provide our services, we may need to transfer and process your personal information internationally (including to destinations outside the country in which you are located).

as a result, your information may be transferred to and/or processed in countries which may not guarantee the same level of protection for personal information as the country in which you reside. however, we have taken appropriate safeguards to ensure that your personal information will remain protected in accordance with this policy.  this includes implementing the european commission's standard contractual clauses for transfers of your personal information from countries located in the european economic area (the “eea”) and the united kingdom or equivalent data transfer agreements as required by other applicable data protection laws.

further information can be provided on request: please contact us using the details in the Contact Us section.

Your Rights

You have certain rights regarding the personal information we hold about you, including the right to access, correct, delete, or restrict use of your information. EU/EEA residents also have rights under the General Data Protection Regulation (GDPR), and Swiss residents under the Federal Act on Data Protection (FADP).

Changes to This Policy

We may update or modify this policy from time to time in response to changing legal, technical or business developments. we will obtain your consent to any material policy changes if and where this is required by applicable data protection laws. the date of the most recent version of this policy will appear at the top of the page.

when we update our policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. for example, we will notify you of any changes to this policy by posting a new policy and updating the “last modified" date at the top of this page or by sending the new policy to you via email, where appropriate.

Contact Us

We have taken great measures to ensure that your visit to the website is an excellent one and that your privacy is respected. if you have any questions, comments, or concerns about our privacy practices and/or would like to submit a privacy request, please contact us either:

SOLS SA, Via dei Pedroni 2, Chiasso 6830, Switzerland